Get ready

The great news is that the European Accessibility Act provides plenty of scope for innovation and flexibility. There is no specific technical definition of what businesses need to do to comply with the requirements.

However, businesses will need to prioritise the following:

• Checking that all product interfaces are accessible through speech recognition alternatives.

• Flexible magnification.

• Volume adjustment.

• Easy site navigation and structure.

• Accessible, easy-to-read content.

• Ensuring that all webpages can integrate with assistive technology.

The European Accessibility Act (EAA) affects a wide range of businesses who digitally operate across the European Union.

It primarily impacts businesses and service providers that offer products like computers, smartphones, ebooks, and banking services, as they must ensure their offerings are accessible to people with disabilities.

The EAA benefits millions of individuals with disabilities by mandating more inclusive designs, thus enhancing their ability to participate fully in society and access essential services.

It also influences policymakers and regulatory bodies, requiring them to enforce compliance and promote awareness.

By creating a more inclusive environment, the EAA will help build a society where everyone has equal opportunities and access.

Examples of EAA compliant businesses:

• Tech Companies: Producers of computers, smartphones, tablets, and other electronic devices.

• Telecommunication Providers: Companies offering telecommunication services, including mobile and internet services.

• Ecommerce: Online retailers and marketplaces.

• Banking and Financial Services: Providers of banking, financial transactions, and payment services.

• Public Transport Operators: Companies involved in transportation services, including ticketing and travel information systems.

• Media and Entertainment: Providers of ebooks, audiobooks, and other digital media.

• Software Developers: Companies developing websites, mobile apps, and other software solutions.

• Hospitality and Tourism: Hotels, travel agencies, and other businesses in the travel industry.

• Public Sector Services: Government services, including websites and digital platforms.

Companies may also face increased scrutiny from regulatory bodies, which could result in further sanctions and mandatory corrective measures.

Beyond financial repercussions, failing to adhere to the EAA can result in lost business opportunities, as consumers increasingly prefer brands that demonstrate a commitment to inclusivity.

Ensuring compliance not only avoids these penalties but also positions businesses as leaders in accessibility and social responsibility.

Digital businesses in the EU must take several proactive steps to prepare for the EAA 2025 deadline.

Start by conducting a comprehensive audit of all digital products and services to identify areas needing accessibility improvements. This includes evaluating websites, mobile apps, and ecommerce platforms using tools like screen readers and keyboard navigability tests.

Prioritise implementing changes such as adding alternative text for images, ensuring keyboard accessibility for interactive elements, and providing captions for video content.

Designing with inclusivity from the start and following universal design principles is essential. Additionally, collaborating with accessibility experts can ensure compliance with EAA standards.

Training staff in web development, design, and customer service on accessibility best practices is crucial, along with establishing a regular review process to maintain compliance.

By taking these steps, businesses can meet the EAA requirements, improve the user experience, and expand their market reach.