Grow your business on a global scale with Salesforce Commerce Cloud

Salesforce Commerce Cloud is a powerful, scalable ecommerce platform with a variety of native capabilities centred around (but definitely not limited to) merchandising, multiple store management, internationalisation, and customer segmentation.

Online retailers can build their stores with little-to-no coding required, which is invaluable to those who don’t have any development experience or an in-house development team.

Why choose Salesforce Commerce Cloud?

Scaling an ecommerce business globally isn’t just about translating product pages and accepting international payments. It’s about delivering seamless, personalised experiences across multiple regions while maintaining operational efficiency.

Salesforce Commerce Cloud is built for exactly that. It helps businesses expand with agility, intelligence, and a customer-first approach.

With the latest updates, SFCC is more powerful than ever, unifying B2C, B2B, and DTC commerce into a single, AI-powered ecosystem. It allows businesses to operate more efficiently, personalise customer interactions, and scale effortlessly.

Here's a brief look at key Salesforce Commerce Cloud features:

• Social media integration

• Instore extensions

• Content management

• Inventory & product management

• Artificial Intelligence-based product recommendations

• Targeted ads & promotion management

• One-touch payment options

• Pricing management across a substantial range of countries & currencies

Retailers can sow the seeds of success by connecting a customer’s whole shopping experience via digital channels – from marketing to successful purchase and retention campaigns.

By attaining information about each customer’s interactions with your brand and shopping activities, it’s then much simpler to analyse and personalise their journey and offer tailor-made product recommendations to boost sales, conversion and loyalty.

Commerce Cloud tackles modern business challenges such as high traffic, deep data storage, vast amounts of goods, and high transaction volumes, with ease. Implement new technologies and automatic scalability to easily manage high-traffic spikes and any unforeseen issues with an unrivalled mobile-first approach.

Salesforce Commerce Cloud offers everything a business needs to announce their inventory to the online masses, and it can be used by both B2B and B2C users to maximise the overall efficiency.

The Power of a Unified Commerce Platform

Salesforce recently introduced a unified Commerce Cloud platform, bringing together Ecommerce, Order Management, and Payments into one integrated solution.

Salesforce users will experience:

• A single platform for all sales channels, reducing complexity and improving efficiency.

• AI-powered automation that helps optimise operations, from inventory management to personalised recommendations.

• Enterprise-wide data unification, ensuring seamless customer experiences and insightful business decisions.

One major advantage of this integration is that businesses no longer need to juggle multiple systems or third-party integrations.

With everything in one place, companies can reduce operational costs and focus on customer engagement.

Autonomous AI-Powered Commerce

The latest addition to SFCC, Autonomous Agentforce Agents, takes automation to the next level.

These AI-driven tools handle everything from order processing to personalised customer interactions, freeing up your team to focus on strategy and growth.

For example, an online fashion retailer can use AI to automatically adjust pricing based on demand, recommend complementary products, and offer targeted promotions to high-value customers.

This kind of automation ensures businesses stay competitive while delivering top-tier customer experiences.

Build a branded ecommerce site with no coding required

There are a few B2C ecommerce platforms available that are designed with the agility and simplicity of creating a branded store.

Many retailers fall victim to spending a sizeable amount of money hiring a developer to build a site from scratch and part with even more finances to maintain it as the business grows.

Ask yourself the following before choosing a SaaS that requires in-house or external development support:

• Will employing a full-time developer (or development team) be enough support for your workload?

• Will they have the capacity to complete all of the work needed, and within budget?

• Do they possess the knowhow to mitigate and manage integration and risk?

• Can you afford for the time to market to be delayed?

With SFCC, there’s no requirement to build your site from scratch. Everything is integrated, so you can focus on growing your business with all the tools and features you need with no coding required, instead of solely building and maintaining your store.

Create your own customer data warehouse

There's a number of SaaS platforms that possess a closed ecosystem, meaning the platform is self-contained without the option to connect with other SaaS solutions or data warehouses.

This can be extremely problematic when trying to gather or migrate data from your website, as you cannot do so without hiring potentially expensive developers to construct the necessary integrations.

Commerce Cloud services have a closed ecosystem and a customer data warehouse, which is essentially an avenue to collect data and insights directly from your site without needing to hire an external developer.

Read more on Salesforce Einstein, the native, predictive artificial intelligence that effectively removes the need for manual data analysis and third-party extensions, ultimately providing an unparalleled personalised customer experience in our Top 5 Features of Salesforce Commerce Cloud article.

Build, Launch, Adapt and Grow at pace.

Building an ecommerce platform from scratch can be challenging, especially if you don’t have any experience. This involves hiring a developer, building the site from scratch, and testing and launching it.

Commerce Cloud is built from the ground up to allow users to get the cogs in motion quickly.

This platform has features that let you move quickly, such as a single sign-on, prebuilt integrations, and many out-of-the-box visualisations.

These features let you get started in a snap and focus on building your ecommerce business, without worrying too much about launch dates, although having a Statement of Work and a Risk Management Strategy in place is invaluable to the implementation process.

AI-Driven Personalisation at Scale

Today’s shoppers expect personalised experiences. SFCC leverages AI to recommend products, optimise pricing, and tailor promotions based on customer behavior.

The result? Higher engagement, increased conversions, and happier customers.

Smarter Merchandising

AI analyses customer trends and inventory levels to suggest the right products at the right time. This ensures your store remains dynamic and relevant to every shopper.

Retailers like Adidas have successfully used Salesforce’s AI-driven tools to optimise their online merchandising, ensuring customers always see the most relevant products.

Tailored Marketing Campaigns

Leverage AI-driven insights to send personalised emails, push notifications, and targeted ads that resonate with individual customers.

Puma experienced significant increases in conversions by tailoring campaigns and tweaking their users' experience based on real-time customer interactions and shopping behaviours.

Scaling with Confidence

Global expansion comes with its challenges, but SFCC makes it easier with:

Multi-Language & Multi-Currency Support

Easily configure your storefronts to support different languages and currencies, providing a localised experience while maintaining brand consistency. This feature has helped brands like L'Oréal expand into new international markets while ensuring a seamless customer experience.

Flexible Infrastructure

SFCC’s cloud-based architecture allows businesses to scale without worrying about performance bottlenecks. Whether handling Black Friday traffic spikes or expanding into new markets, the platform grows with you.

For instance, Coca-Cola European Partners leveraged SFCC to handle peak holiday sales, ensuring smooth transactions even during high-demand periods.

Omnichannel commerce that meets customers where they are

Modern consumers shop across multiple touchpoints: Your website, social media, marketplaces, and even in-store.

Salesforce Commerce Cloud ensures a seamless experience across all these channels.

• Sync product catalogs across digital and physical stores, ensuring pricing and inventory consistency.

• Enable smooth transitions between online browsing and in-store pickup, making shopping more convenient for customers.

• Unify customer data for a consistent shopping experience, helping brands build long-term relationships with their buyers.

Data-Driven Growth & Insights

To stay competitive, businesses need actionable insights.

SFCC provides advanced analytics that help you:

• Track sales trends and customer behavior, identifying growth opportunities.

• Optimise inventory management, reducing overstock and stockouts.

• Improve marketing ROI with real-time data, allowing for more targeted campaigns.

Companies like FedEx have integrated SFCC with Salesforce’s Data Cloud to unify data, enhance customer interactions, and increase sales.

Businesses can make informed decisions that drive revenue and customer loyalty by leveraging these insights.

Why not hire a Salesforce Consultant to handle all the paperwork and heavy lifting for you?

Salesforce is constantly evolving with the times

Salesforce is constantly evolving its Cloud Platforms with new features, functionality, and integrations as consumer and business demands alike rapidly change.

This is a great incentive for businesses looking to usurp those with ageing legacy architecture that run the risk of losing footing in a competitive online market.

Salesforce achieve this through frequent releases, both scheduled and unscheduled, so you won’t have to worry about running outdated software while they're in the safe hands of Salesforce Commerce Cloud.

Why join Salesforce?

As the world's leading customer relationship management system, Salesforce is the home of trailblazing customers, expert partners, and elite business software platforms — including Marketing Cloud, Service Cloud, and Sales Cloud.

Each platform seamlessly integrates with Commerce Cloud to power the whole customer lifecycle from awareness to purchase, implementation, growth and retention.

A Thriving Community and Support Ecosystem

One of SFCC’s greatest strengths is its ecosystem. From a vast partner network to a highly engaged user community, businesses can tap into resources, best practices, and expert support to optimise their eCommerce experience.

With continuous updates, expert consulting, and developer-friendly tools, SFCC ensures businesses stay ahead of the curve.

By joining the Salesforce ecosystem, businesses are granted access to a thriving community of fellow Trailblazers. Salesforce boasts an abundance of service partners that aid integration and development endeavours for ecommerce projects.

As a certified Commerce Cloud Consultant and Salesforce Partner, Sherwen Studios empowers retailers to leverage Salesforce Commerce Cloud's vast potential and tools to achieve new levels of growth and success with unparalleled agility.

Still not convinced?

Read our in-depth ebook 'The Power of Salesforce Commerce Cloud,' or get in touch with us with any questions you have regarding how Salesforce Commerce Cloud could be exactly what your business needs to thrive and grow online.

See for yourself